Soledad
Soledad is a trend forecasting company based in São Paulo, part of Grupo Consumoteca.
I created their logo and visual identity. We also created an animated film to explain their methodology and a publication / zine in the occasion of their launch.
Film
Direction and Art Direction: Caco Neves
Motion design: Fernão Spadotto
Script: Rebeca de Moraes and Gustavo Bonfiglioli
www.soledad.io
concepts:
![](https://freight.cargo.site/t/original/i/6b45f4150e0dd7cb953210888ec6a9c4bd69ee0cbb8071e4b0007a9a648d2a3b/C3-cenas.jpg)
![](https://freight.cargo.site/t/original/i/dfba23acf1158c438e40ba04a7550b71ba0ef63b93b78bd5ea3e51a988e9a4dd/C3-cenas3.jpg)
![](https://freight.cargo.site/t/original/i/98947076da5d05f5e4283b9a48cb07aa6f49eb33ed76887812cab8370b76e0d7/C3-cenas4.jpg)
![](https://freight.cargo.site/t/original/i/404bdb62c904c407c62bf612af17e08d3a27e9e8de53f0b69bd277da09a51466/C3-cenas9.jpg)
![](https://freight.cargo.site/t/original/i/7d4f255ff534c53592f032b4a74facf5e757a6244070ca0c2fb6e13350ece006/C2-direcao_v2-2.jpg)
![](https://freight.cargo.site/t/original/i/6a904f5ff103abde815256ff0beaf8140b50a94d81c9333b8b8d375df415b937/C5-tropicalistas-objetos3.jpg)
![](https://freight.cargo.site/t/original/i/41d23d22abda7138f142fb7b4f5b0c9cce069e6a2dc7b07313c8cac5e8ab12c8/C6_B.jpg)
![](https://freight.cargo.site/t/original/i/915d05e7effee18896340b56af1ec6f5eda93a233d875a7b1621569fce3a479a/C6_D1.jpg)
![](https://freight.cargo.site/t/original/i/f13ff9c089e7a862461df290a2f4c38bc661ea5de68e18452dfd08116795553f/C7-Gamas2.jpg)
Zine
Art direction, graphic design and illustrations for the first edition of the publication Dossier Soledad, showcasing trends for 2019.
Printed in October in São Paulo, 52 pages, 4 different paper sizes.
cover:
![](https://freight.cargo.site/t/original/i/7575a902a13119505c990704aa048ce2c32af79347b64534e798a141ce63e084/CAPA1.jpg)
![](https://freight.cargo.site/t/original/i/0bb603378b507caf88238cd82af705c8353ce188da35db054da54e3dd0d9ec27/CAPA2.jpg)
spreads:
![](https://freight.cargo.site/t/original/i/7d075ec93ec58232d92bacf67d3a7dd57ab88c27c532389f367b969b355c3131/SPREAD1.jpg)
![](https://freight.cargo.site/t/original/i/dcb90e2cdda74897164bf11660659b49cedfe731a1f700416bd082dbf694ed2a/SPREAD2.jpg)
![](https://freight.cargo.site/t/original/i/8587b43fa7abf86d898af6ad7572811f907b0d7012858d214b82a0d275e5a174/SPREAD3.jpg)
![](https://freight.cargo.site/t/original/i/676d718d4fac2b18711b4cc4cc6c907814f32056068c22ced4a8fd74ef60d6fe/SPREAD4.jpg)
![](https://freight.cargo.site/t/original/i/0ceb35d98a4eed2cd3621882a82e5b0e496ab262b0f3937ea9c10be4a28e9fc7/SPREAD5.jpg)
![](https://freight.cargo.site/t/original/i/e2f0e1446d9060b0f31b51475f80694d41f26f63808f44139415bdc700ffe61a/SPREAD6.jpg)
![](https://freight.cargo.site/t/original/i/203c7010808e17095085d1ad922c250949847a5e5cbd20516eef2353a2bae94b/SPREAD7.jpg)
![](https://freight.cargo.site/t/original/i/71feaac497d88b46af615f113a865af3c96891096c9d4e4a8d79c8876f19f1d6/SPREAD8.jpg)
![](https://freight.cargo.site/t/original/i/73a7d7a36d5c53d92da3153dc2f22787166d2f6f878f1016f480c3154d6df4bb/SPREAD9.jpg)
![](https://freight.cargo.site/t/original/i/db3de85e0edcfb29aa0ff5be6d3db8c1c76cb6ede610ea1d487079cb1c68b223/SPREAD10.jpg)
![](https://freight.cargo.site/t/original/i/ddf16cecd901176444171b848c2eed18e4a68fbf3add112bbc5ac545f3f0b716/SPREAD11.jpg)
![](https://freight.cargo.site/t/original/i/8d5a107a33554283aa283c5810abbbf1480cfed3e8d7d171770cfc484d7e2704/SPREAD12.jpg)
![](https://freight.cargo.site/t/original/i/f0a13988ca8ac3f213db06afb2bb1d6b16eaae7deefe365646eac86a27720333/SPREAD13.jpg)
![](https://freight.cargo.site/t/original/i/b95f423197b943a2d12b9630d264aef332dd39000671b81181b339878a39b179/SPREAD14.jpg)